YES maM
Designer reviewing website layouts on large screens

Hearts

Websites

The heart of the matter

Websites

The heart of the matter

Where the business proposition, credibility and conversion come together.

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13 key points

How Much about marketing can help

Websites: the heart of the matter.

A

Clear value proposition

Clarify exactly what the business does, who it helps and why customers should choose it, then make that message immediately obvious on the website.

K

Conversion-focused design

Design pages around what visitors need to know and the actions the business wants them to take: enquire, book, call, buy or subscribe.

Q

Customer journey

Map the journey from first visit to conversion and remove unnecessary steps, confusion and friction.

J

Trust and credibility

Build credibility through testimonials, case studies, reviews, credentials, guarantees, proof points and strong brand presentation.

10

Mobile-first experience

Ensure the website works exceptionally well on phones, where a significant proportion of prospects will experience the business.

9

Website speed

Identify and resolve technical issues that make pages slow, frustrating or difficult to use.

8

Calls to action

Create purposeful calls to action throughout the site so visitors always know what to do next.

7

Content that sells

Develop useful, persuasive content that answers customer questions and moves prospects towards a decision rather than simply filling pages.

6

Search-ready architecture

Structure pages, navigation, headings and content so both people and search engines can understand the business.

5

Analytics and measurement

Establish meaningful tracking so the business knows which pages, campaigns and actions are generating results.

4

Lead generation

Develop forms, landing pages, offers and conversion mechanisms designed to turn website traffic into identifiable prospects.

3

Ongoing optimisation

Treat the website as an evolving business asset, using data and customer behaviour to continually improve performance.

2

Integration

Connect the website with CRM, email, booking, e-commerce, analytics, advertising and automation systems so information flows efficiently.

Much about marketing's role

We help businesses turn their website from an online brochure into a hard-working business development asset, one that communicates, builds trust, generates leads and supports sales 24/7.